Client

Interactive product microsite for Lazer's Revolution mountain bike helmet featuring scroll-driven animations and micro-interactions.

Lazer Revolution helmet interactive microsite showcasing scroll-driven animations

Role

As the front-end developer for Lazer Sport’s Revolution helmet microsite, I created an interactive experience that tells the story of this modular mountain bike helmet through nine scrollable scenes. Each scene focuses on a key capability, combining smooth parallax, staged reveals, and lightweight popups to showcase the helmet’s innovative features.

The site was built as a fast, fully responsive, static site designed for global campaign use, featuring scroll-driven animations powered by ScrollMagic and GSAP for precise timelines and easing.

🎯 What does success look like?

A successful campaign microsite for the Revolution helmet means:

Engaging scroll-driven storytelling that showcases all helmet features
Smooth performance across mobile and desktop devices
Interactive elements that allow deep dives into technical specifications
Fast loading times with staged asset loading
Easy deployment globally for campaign use

Interactive Animation

Lazer Revolution helmet features and modular system showcase

Revolutionary Modular Design

The Revolution helmet represents Lazer’s innovative approach to mountain biking protection. As a modular, do-everything MTB lid, it can transform from a lightweight trail helmet to a full-face downhill protector with interchangeable parts including chin guards and ear covers.

The microsite showcases nine key features: extreme ventilation with lightweight in-mold construction, MIPS protection against rotational forces, ATS fit system with 360° tightening, adjustable visors with goggle parking, the modular conversion system, Safety Mounting System for impact-tested accessories, and compatibility with add-ons like hydration routing and LifeBEAM technology.

Scroll Animation

Lazer Revolution interactive scenes and scroll-driven storytelling

Development Process

Animation Architecture

ScrollMagic + GSAP integration for precise scroll-triggered animations
Nine distinct scenes with staged reveals and parallax effects
Touch-friendly navigation with mobile-optimized interactions
Performance optimization with efficient animation queuing

Interactive Features

Lightweight Magnific Popup system for detailed specifications
Learn more popups for MIPS technology and chin guard details
Instagram wall integration with #LAZERREVOLUTION hashtag
Seamless social proof integration without losing scroll position

Performance & Deployment

SVG/logo preloader with staged asset loading
Adobe Typekit fonts with graceful fallbacks
Static build pipeline for easy global deployment
Responsive design optimized for all device types

Performance

Results & Impact

The Lazer Revolution microsite successfully communicates how one helmet transforms across cycling disciplines while maintaining fast performance and global accessibility.

Interactive Storytelling

Nine scroll-driven scenes create an engaging narrative that showcases the helmet’s modular capabilities and technical innovations effectively.

Performance Excellence

Optimized loading with preloaders and staged assets ensures fast first paint while maintaining rich interactive experiences across all devices.

Campaign Success

The static build approach enabled easy global deployment, supporting retail launches with integrated shop links and social proof via #LAZERREVOLUTION content.

Visit Lazer Sport Website